I use Google Analytics to collect and analyse anonymous data about my website's visitors. All data collected is anonymous and is used by me to learn about my website's reach.
The following information is being collected:
Number of Users
Number of Sessions
Approximate Geolocation of the User
Browser and Device Information
The collected data is used to learn about basic geolocation of the website's visitors, which type of devices my website is used on, and the browser used to access my website.